Business all over the world has evolved from the era of Goods where the product was the hero, to the era of Services where the service sector was the dominant, and then we moved into the Technology era where information and technology were the critical success factors for any organization, and now we are moving into what is called People era where human capital is at the centre of our mindsets.

SMART believes that the new era needs high calibers with outstanding competences in order to make a good use of rare resources and utilize the high tech capabilities up to the maximum.

Reaching a robust level of technology with floods of information at any time with minimal costs changes the challenges we used to face. The question now is not how to reach the information, it is who can utilize the available information at most.